Business Management and Marketing

Get a detailed overview of the local business and marketing sector, including hiring trends and areas of job promise. Below is a brief excerpt from this section:


Much like other European nations, SMEs here represent nearly all businesses – 99%. The overwhelming majority are microenterprises (employing ten or fewer workers). Spanish microenterprises employ more workers and add more value to the business economy than the EU average. The country has fewer high technology and knowledge-intensive SMEs than other EU countries. Its SMEs specialize in food and beverage manufacturing, textile and clothing manufacturing, travel agencies, and accommodation and food services organizations.  

As the country was significantly impacted by the COVID-19 (Coronavirus) outbreak and the entire nation was forced to go on a total lockdown for over a month, this sector has registered some of the highest job losses in the nation. The vast majority of shops and small retail stores, as well as all tourism companies, have had to halt their business practices. This has not only caused unemployment to spike, but also many businesses to shut down permanently. Experts report that approximately 20% of the country’s small shops and stores will have disappeared due to the Coronavirus crisis.

Employment Outlook

Prior to the COVID-19 pandemic, consistent economic growth favored strong investment and the development of new business initiatives. This generated an increasing demand for marketing and sales strategy experts, particularly for those who could open and consolidate new market opportunities both internally and in foreign markets.

While the public health crisis has eliminated thousands of jobs in this sector, there are still some promising opportunities as demand remains high for:

  • Project managers

  • Digital marketing specialists

  • Teleoperators

  • Logistics and delivery experts​

This is just a brief sample of the extensive information in the GoinGlobal Spain Career Guide, which is carefully researched and regularly updated by career experts.

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