Cultural Advice

South Africa has one of the most diverse communities in the world. This does not just refer to race; South Africa is both Christian and Muslim, agrarian and industrialized, rich and poor. Part of the South African legacy, however, is the lack of understanding of its different ethnic cultures. There are still strong racial tensions between Caucasians and native Africans, and these tensions sometimes carry over into business relationships.

It is difficult, if not impossible, to master every cultural nuance of South Africans of both European and native African descent. However, for better or worse, the traditional African way of life is gradually fading as urbanization and western ways take over. Therefore, it is generally safe to follow western cultural practices with an awareness of African culture.

Protocol and Business Etiquette 

Daily office protocol

It is helpful if a third party introduces two people to one another, although this is not required. Introductions in South Africa are typically made in order of seniority. South Africans greet each other with a handshake. Westernized South Africans use a firm handshake; native South Africans tend to shake hands more gently. It is common to ask a person how he or she is, even if one has never met the other person.

South Africans generally dress formally and conservatively. Men typically wear collared shirts and ties to work. Women wear dresses or suits.

One should address people by their title and last name until invited to do otherwise. Most unmarried women prefer to go by “Ms.” instead of “Miss.” Most acquaintances and colleagues of similar status refer to each other by their first names.

South Africans may or may not engage in brief small talk before they jump into the business at hand. Sports are a frequent topic of conversation, especially rugby, soccer and cricket. It is also polite to inquire after one’s family. South Africans appreciate good humor, which can both diffuse tension and foster camaraderie among people. Racial politics are not a taboo topic anymore, but should probably still be avoided. In any case, it is safest to refrain from criticizing past or present South African regimes.

South Africans often save their small talk for happy hour. Co-workers frequently meet for drinks after work. They generally do not mind comingling their business and private lives. Companies often encourage this by planning overnight bosberades (rural retreats) and in-house workshops filled with teambuilding events for workers to get to know each other better.

South Africans are not afraid of physical human contact. They often pat each other on the back or give long handshakes. Those who back away from this may be seen as cold and unapproachable. South Africans of African descent can also be physically demonstrative, although they shake hands more softly and may not look someone directly in the eye as a sign of respect.

South Africans exchange business cards upon being introduced. This helps the parties understand the hierarchy and status of one another, so a business card should plainly state one’s title. It should also contain a person’s name, company, telephone and fax numbers, and email address. The card should be in English and the international dialing codes should be provided.

This is just a sample of what you will find in the whole guide