Excerpted from the Mexico Career guide
Mexico’s diverse economy is performing well, with a number of advantageous qualities, including a strategic location, international outlook and participation in 12 free trade agreements. By some estimates, Mexico’s economy is set to be in the top six globally by 2025. Furthermore, the government is engaged in a number of economic reforms to boost business and improve the labor market.
Mexico’s marketing industry has grown rapidly over the past few years. The country is also a major tourism destination, providing opportunities for qualified and dedicated managers and marketers.
Areas of Job Promise
Marketing firms seek general workers with a minimum of five years of experience.
In the retail sector, demand is greatest for head of retail, manager and director of operations roles. These roles require versatile individuals with excellent business sense.
Roles such as shopper and team leader are increasingly important as companies seek to target their customer base. The manufacturing industry is also increasingly turning to marketing strategies. Furthermore, IT and financial services companies seek sales professionals with proven experience, IT knowledge and networking skills.
Candidates with social media expertise are greatly sought after as companies take their marketing strategies to social networks. Digital project managers, creative directors and accounts directors are sought after in the marketing field.
Organizations and Trade Associations
Asociación Mexicana de Agencias de Investigación de Mercado y Opinión Pública (AMAI)
Mexican Association of Market Research and Public Opinion
AMAI’s 35 members are the main market research agencies in Mexico. The association, founded in 1992, promotes professional standards among members, and has established relationships with public, private and international entities for the benefit of its members. Registration on the website allows one to download the digital magazine and socioeconomic studies.
Asociación Mexicana de Agencias de Investigación de Mercado y Opinión Pública
Mariano Escobedo No. 375-704
Col. Chapultepec Morales
11570 México, DF
Tel: (52-55) 5545-1465
Fax: (52-55) 5250-2107
Merca2.0 has been in print since 2002. The magazine, is a monthly publication with a circulation of 10,000, covers different aspects of the marketing industry. The website provides articles, a blog and information on marketing events in Mexico.
Grupo Comunicación Katedra, SA de CV
Blvd. Adolfo Lopez Mateos No. 202 Piso 6
Col. San Pedro de los Pinos
01180 México, DF
Tel: (52-55) 5516-2337, 5276-1935
Fax: (52-55) 5276-0232
This is just a short sample of what you’ll find in over 100 pages of information in the complete Mexico Guide.