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Excerpted from the China Career Guide

Consumers are becoming the driving force behind China’s economy. In fact, China is set to become the world’s second-largest consumer market by 2015. These new consumers are young, tech savvy and prosperous. They embrace social media and love their mobile devices; they’re brand conscious, and they have money to spend. They’re hungry for foreign brands, and their appetite for Apple products is insatiable. Much of their shopping is done online.

Areas of Job Promise

Retail/Luxury Goods

Recruiting, particularly in fashion retailing, is expected to be strong this year. Candidates with merchandising skills are highly sought, particularly domestic merchandising managers. Employers are seeking local talent with knowledge of Chinese fashion trends. The greatest need is for senior merchandising professionals. With competition stiff for top candidates, luxury and high fashion brands will offer substantial salary increases to attract and retain high-quality professionals. Those with Asia-Pacific experience will see the greatest increases.


Advertising, sales and management positions in China’s high-growth industries such as luxury retail, pharmaceuticals, health care and IT will see the largest increases. Candidates possessing specialized skills, such as digital marketing, corporate communications and branding will to see above-average raises, as there continues to be a shortage of these skills. Competition for top candidates will include additional incentives, such as performance-based bonuses and housing allowances.

Organizations and Trade Associations

All-China Federation of Industry and Commerce (ACFIC)
http://www.acfic.org.cn/ (Chinese and English)
The All-China Federation of Industry and Commerce was created during the early days of the People's Republic of China. It is a People's organization and an important member of the Chinese Revolutionary United Front. It is also known by another title: the All-China General Chamber of Industry and Commerce. The ACFIC has a national network of 3,130 local chapters at provincial, municipal and county levels throughout China. It offers membership to newly formed private enterprises.

All-China Federation of Industry and Commerce
No. 70, West Deshengmen Street
Xicheng District, Beijing 1000356
Tel: 86 10- 58050795/58050738
Email: acfic@acfic.org.cn


Chinese Business World

Sales and Marketing (Chinese)
Established in 1994, this magazine was the first national publication specializing in sales and marketing. Its mission is to report on Chinese sales and marketing topics, spearhead industry trends and to promote industry and professional development. The magazine closely follows Chinese market development trends, provides a global perspective and strives to give direction to Chinese businesses and enterprises. It provides current sales concepts and methodologies, real-life business cases and specialized research.

Sales and Marketing
ISBN: 9771005353040

This is just a short sample of what you’ll find in over 100 pages of information in the complete China Guide.

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