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Excerpted from the Italy Career Guide

According to a recent Istat business confidence survey, confidence has been increasing throughout the business services industry across most of Italy, with decreased confidence only in the northeast. Over the past decade, real estate and general business services have generated the most jobs in the Italian labor market. The service sector has generally better withstood the ravages of the economic crisis.

HR and marketing are low-growth areas in terms of online recruitment. The best job prospects are to be found in entry level, service and sales positions; there is decreasing demand for managerial positions.

Opportunities

B2B (business-to-business) marketing in Italy focuses on three major areas: lead generation, customer engagement and use of Web 2.0.Digital advertising in particular has grown by leaps and bounds in Italy, exhibiting a growth rate above the European average last year.

Smart phones are also making serious headway in Italy, increasingly being seen as 'must-haves,' and although the market for apps is still in its early stages, it is expected to grow along with demand for smart phones and tablets.

Organizations and Trade Associations

Associazione Professionale dei Consulenti di Direzione e Organizzazione (APCO)
Professional Association of Management and Organizational Consultants
http://www.apcoitalia.it (Italian)
APCO, established in 1968, brings together and certifies self-employed management consultants and partners or employees of consultancy firms operating in Italy. It promotes the professional development of its associates and supports the creation of a professional network at a national and international level. APCO is part of the International Council of Management Consulting Institutes, the international membership organization of the management advisory and consultancy associations.

APCO
Corso Venezia, 49
20121 Milano
Tel: +39 027750449
Fax: +39 027750480
Email: info@apcoitalia.it

Periodicals

Dailyonline - Ediforum Srl
http://dailyonline.virgilio.it/ (Italian, English)
Ediforum is a publishing group specialized in advertising, marketing and media. It publishes four titles: DailyMedia, which is a daily paper on the advertising community; Dailynet, a digital daily newspaper for web marketing; Mediaforum, a weekly paper on marketing, innovation and society; and Netforum, a monthly magazine for web operators. A fee is required for an annual subscription to the print versions.

Ediforum
Via Sardegna, 32
20141 Milano
Tel: +39 02 535981
Fax: +39 02 53598247
Email: redazione@ediforum.it

This is just a short sample of what you’ll find in over 100 pages of information in the complete Italy Guide.



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