Excerpted from the Brazil Career Guide
Brazilian marketing professionals require a broad background and experience in all relevant areas from market research to pricing, from the staging of events to product positioning, and from strategy to packaging. Jobseekers will need to be able to show a certain degree of flexibility and preparedness to go hands-on in practically all areas of the work.
Areas of Job Promise
Sales is traditionally a popular, professional and high-paying career. As consumer spending grows and investment in infrastructure increases, especially in preparation for the FIFA World Cup in 2014 and the Olympics in 2016, demand will be strong for marketing and sales professionals this year. As international businesses have increased their presence in Brazil, competition has intensified for senior managers, according to Robert Walters.
Business development specialists: Because they are essential to business growth, business development specialists have been in high demand. Robert Walters reports the shortage of suitable candidates has driven up salaries and bonuses for these professionals.
Human Resources: With the increase of mergers and acquisitions across all industry sectors, companies are investing more in HR technologies, staff and methodologies to integrate different business cultures and create a cohesive organizational structure and identity.
Life sciences leaders: Boyden Global Executive Search reports the rising domestic consumption and increased attention by multinational firms on Brazil are driving growth in several life science sectors. Life sciences companies in Latin America need “transformation agents” to execute their strategies and “leaders who can act local but think global.”
Organizations and Trade Associations
Associação Brasileira de Agências de Publicidade (ABAP)
ABAP, the Brazilian Association of Advertising Agencies (Associação Brasileira de Agências de Publicidade), protects the interests of its members in dealings with public communications authorities, advertisers, media channels, all relevant associations and the public in general. Its members currently represent 71 percent of all Brazilian media investment. It is a sister association of the AAAA (American Association of Advertising Agencies) and the EACA (European Association of Communications Agencies). The ABAP is present in 26 Brazilian states and in the Federal District.
Rua Pedroso Alvarenga, 1280 – 8º andar
São Paulo – SP
Tel: +55 (11) 3074 2160
Fax: +55 (11) 3167-6503
CanalRH is a monthly magazine available in print and online. It offers articles and columns on a range of issues relevant to HR, as well as an events schedule, interviews, recommended reading and news updates. This is one of the most respected HR magazines in the country. Visitors can register at this website to gain access to premium content. The subscriber has the advantage of accessing the entire site. It is the only Brazilian website specialized in human resources.
Alameda Rio Negro, 585, 6. andar – Bloco B - Cj. 61/62 – Edifício Padauiri
Alphaville - Barueri - SP
Tel: +55(11) 4134-7472
This is just a short sample of what you’ll find in over 100 pages of information in the Brazil Guide.