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Excerpted from the United States Career Guide

Marketing is hot again, as new media channels boost businesses bottom line. One-third of marketing and advertising executives plan to add full-time staff, according to a survey from The Creative Group. Slightly more than one-half (51 percent) of advertising firms queried, and 33 percent of marketing departments plan to add to their payrolls this year.

Areas of Job Promise

Although concerns about the economy may continue to limit the growth of jobs in marketing, interactive, search engine optimization (SEO) and market research jobs will grow this year, according to Monster.com, with new Internet technologies again a leading generator of marketing jobs.

Positions in strongest demand, according to The Creative Group and Monster.com, include:

  • Information architects: The most highly sought candidates are proficient in developing site and content maps and page schematics, as well as storyboarding functional prototypes with Flash, HTML or PowerPoint.

  • Interactive marketing managers: The greatest demand is for candidates with extensive experience managing website design and development, email marketing programs and social media strategy; identifying new marketing opportunities that support business, brand and customer goals; and collaborating with senior management on product launches.

Organizations and Trade Associations

American Management Association (AMA)
The AMA is the leading membership-based management development organization in the United States. Its seminars and education forums, offered worldwide, teach business skills and explore the best practices of world class organizations through experiential learning scenarios, masterful informational materials and interaction with members and expert faculty practitioners. AMA offers on-site and online training programs in 23 subject areas, including leadership, management and supervisory skills, project management, business enhancement, communication skills, finance and accounting; programs are available for individuals, teams, organizations and government institutions. The AMA publishes MWorld, The American Management Association Journal and several newsletters, as well as white papers, short articles and other materials. The association offers high caliber career resources including a management job database, an extensive selection of career-focused articles and career strategy seminars.

American Management Association
600 AMA Way
Saranac Lake, NY 12983
Tel: +1 (518) 891-1500
Fax: +1 (518) 891-0368
Email: customerservice@amanet.org


BusinessWeek is one of the leading general business magazines in the US for breaking news and business analysis. It moderates global conversations and motivates business professionals with its content, context and collaboration. The magazine includes news analysis, localized articles for many US cities, and articles about finance, global business, small business, management, technology, innovation and design, and careers. BusinessWeek hosts a comprehensive collection of business-related lists and rankings assessing company performance, customer service, innovation and global brands. The online magazine offers email newsletters, customized news feeds, business advice, video clips and job opportunities through sponsored listings.

120 West Morehead Street, Suite 400
Charlotte, NC 28202
Tel: +1 (888) 878-5151
Fax: +1 (712) 623-5229

This is just a short sample of what you’ll find in over 100 pages of information in the complete United States Guide.

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