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Excerpted from the Switzerland Career Guide

Swiss marketers are fortunate to have a strong stable of products to bring into the world’s marketplace. Despite losses of the recessionary years of 2008 and 2009, 2010 saw Swiss exports jump by more than 15 percent to 203 billion CHF. From consumer goods such as fashionable watches, chocolates and yogurt to industrial precision instruments, pharmaceuticals and machine tools, Swiss banking giant Credit Suisse terms Switzerland’s exports ‘recession proof.’ The quality of Swiss products leverages the ‘made in Switzerland’ brand above far less expensive products from China or India, for example.

Certification and Education Requirements

Many institutions of higher education offer studies in business and economics. For a position in marketing and/or sales, an educational certificate or diploma in general business, economics or business administration is necessary. No other specific certificates are required; however, a federal license as a marketing specialist can be obtained after a two-year course and an exam. The Offices for Education in the Cantons can provide more information. Usually, the courses are held during the school period from September to June.

Organizations and Trade Associations

Schweizer Werbung (SW)
Publicité Suisse (PS)
Pubblicità Svizzera (PS)
Schweizerische Gesellschaft für Marketing (GfM)
Swiss Marketing Association
http://www.gfm.ch (German)
The GfM was founded in 1941 and has since significantly affected the development of market-based management in Switzerland. It has more than 700 member companies across all industries and public market-oriented institutions. It provides a platform for various kinds of networking events and seminars within the industry.

Schweizerische Gesellschaft für Marketing (GfM)
Löwenstr. 55
8001 Zürich
Switzerland
Tel: +41 (0) 44 202 34 25
Fax: +41 (0) 44 281 13 30
Email: info@gfm.ch

Publications

Marketing & Kommunikation
Marketing & Communication

http://www.m-k.ch/(German)
Marketing & Kommunikation is a monthly magazine combining marketing and communication topics. The focus is on practicability, i.e. the presentation of the latest research trends together with examples of their practical applications. Its cross media approach allows a follow-up via Internet. It is the official publication of the most important marketing and communication associations.

Marketing & Kommunikation
Editorial Office
Zweierstr. 35
Postfach 8930
8036 Zürich
Switzerland
Tel: +41 (0) 44 296 10 40
Fax: +41 (0) 44 296 10 49
Email: redaktion@m-k.ch

This is just a short sample of what you’ll find in over 100 pages of information in the complete Switzerland Guide.



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