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General Business - Sales & Marketing
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Excerpted from the South Africa Career Guide

General Business - Sales and Marketing

A dynamic market research industry has developed in South Africa in order to capitalize on the potential of South Africa’s diverse cultures and societies. The industry combines public and private facilities to meet the rapidly changing needs of the South African market. The sector combines research users and suppliers with academic and training institutions and offers both local and foreign businesses a range of valuable tools and information.

Marketing research in South Africa is world standard in terms of its methodology and technology, especially in the face of the unique market challenges. South Africa exhibits a combination of first- and third-world cultures, together with numerous languages and extremes in incomes, literacy and education levels.

Areas of Job Promise

Online job ads in South Africa reveal a spike in labor demand this year. Most of the demand is in these sectors:

  • FMCG (fast moving consumer goods)
  • Retail and wholesale
  • Manufacturing, production and trades
  • Medical
  • Administration

Organizations and Trade Associations

Association for Communication and Advertising of South Africa (ACASA) 
The Association for Communication and Advertising of South Africa (ACASA) is the official representative body for the communications and advertising profession in South Africa. Communications has evolved into a hybrid of interactive, brand activation and new content, and ACASA represents companies in this profession to government, media and the public. It is a voluntary body formed both by and for the industry, focused on and committed to self-regulation, and defending the highest standards of ethical practice. ACASA represents more than 100 agencies active in advertising and its associated industries. It is active in every facet of the industry from setting business ethics standards to communicating with other allied associations and the government. Its members have proven track records and membership is awarded only after an extensive analysis of each member's business.

Physical location:
1st Floor, Bond Street Centre
Corner Bram Fischer Drive & Bond Street
Kensington B, Randburg
Mailing address:
Post Office Box 2289
Parklands 2121, Gauteng
Tel: +27 11 781 2772 
Fax: +27 11 781 2797
Email: ceo@aaaltd.co.za


The Adfocus website is a resource for the advertising industry and the readers of Financial Mail. The website content complements FM’s weekly coverage with up-to-date news and opinions. Topics covered include advertising, branding, design, media, public relations and marketing. 

Tel: +27 11 280 5808/3000
Email: fmadfocus@fm.co.za

This is just a short sample of what you’ll find in over 100 pages of information in the complete South Africa Guide.

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