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Excerpted from the Korea Career Guide

Although they are spending less now, South Korea’s consumers are intense, demanding and eager. The country’s major cities have numerous fashionable, expensive large department stores and boutiques. Thousands of second-tier and third-tier retail stores also abound. Discount stores have gained popularity as well. Rapid expansion of discount chain stores is planned nationwide, with suburban satellite cities attracting the greatest number of stores.

E-commerce is a key component of the overall consumer market. Korea is a country where 98 percent of its population (15 million households) is connected to the web.

Areas of Job Promise


  • Marketing/CRM: Reduced consumer spending in South Korea has taken a toll on the retail business, but demand continues for marketing and sales professionals in FMCG (Fast Moving Consumer Goods), luxury and other consumer product companies. Professionals with digital marketing or CRM (customer relationship management) expertise are in particular demand.
  • Digital/online marketing: Companies in the consumer and retail sector are hiring specialists rather than generalists. Most employers are seeking digital and online marketers and specialists in channel development.

Organizations and Trade Associations

Korea Advertisers Association (KAA)
http://www.kaa.or.kr (Korean only)
KAA was established in 1988. It is an association with representatives from the largest advertising agencies in Korea. This group promotes the industry and its growth, and provides facts relevant to the size and recent performance of the advertising industry. KAA aims to protect advertisers’ rights and makes recommendations to the government.

13th Floor, Yongsan Building
14-4 Yeouido-dong, Yeungdeungpo-gu
Seoul, Korea 150-871
Tel: +82- 2-3668-9400~1
Fax: +82 -2-780-2391/3668-9499
Email: webmaster@kaa.or.kr


http://www.fki.or.kr/Main.aspx (Korean, English)
The FKI website currently offers subscriptions to five periodicals. FKI Monthly, the most prestigious economic periodical, provides information on the current economic situation, as well as foreign and domestic industry news, up-to-date economic theories and innovative management cases. This periodical is available only in Korean. Korea Business Review offers international circulation, domestic economic information, industry trends and major product reviews.

14th and 19th Floors, KT Office Building
28-2, Yeouido-dong, Yeungdeungpo-gu
Seoul, Korea 150-756
Tel: +82-02-3771-0114
Fax: +82-02-3771-0110
Email: webmaster@fki.or.kr

This is just a sample of what you'll find in the complete Korea guide.

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