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Excertped from Japan Career Guide

Demand for sales and marketing professionals will depend on the strength of the Japanese economy, according to recruiting consultancy Michael Page International. The greatest demand will be for candidates in online sales. The shortage of digital marketing professionals will increase this year as companies increase their focus on online and social media platforms. Brand managers are also expected to be in high demand.

Areas of Job Promise

Chemical: Strong hiring is anticipated this year. Recruiting firm Robert Walters anticipates the particular need for junior-level candidates who are fluent in English. Because the shortage of candidates is expected to continue, it is likely that Japanese companies will increase hiring of foreign candidates.

Consumer and retail: As Japanese consumers continue to increase their e-shopping habits, demand has grown for skilled e-commerce professionals at all levels. Hays is seeing high demand for specialized, senior-level professionals with solid market experience, networks and a strong strategic mindset.

IT: Vacancies in sales and marketing have increased for a variety of roles from junior to senior levels. Hays notes demand for alliance managers, product marketing, marketing communication and public relations professionals. The greatest number of openings are at the junior level. Because of the shortage of suitable candidates, employers will consider hiring non-Japanese sales staff. However, Robert Walters cautions Japanese language skills will still be essential.

Organizations and Trade Associations

Japan Marketing Association (JMA)
http://www.jma2-jp.org/ (Japanese, English)
Japan Marketing Association develops and studies marketing knowledge and technologies in Japan. This association is committed to improving the practice of marketing and widening its application to corporate management. It has educational training in all areas of marketing, including marketing research.

Japan Marketing Association
9th Floor, Roppongi Yamada Building
3-5-27 Roppongi
Minato-ku, Tokyo 106-0032 Japan
Tel: +81-3-5575-2101
Fax: +81-3-5575-0626
Email: jma-info@jma-jp.org


Japan Marketing Journal
The Japan Marketing Journal is a quarterly research magazine published in Japanese with the purpose of advancing marketing professionalism. The organization also provides training courses for beginners to advanced level, as well as networking and certification programs for JMA members.

Japan Marketing Association
9th Floor, Roppongi Yamada Building
3-5-27 Roppongi
Tokyo 106-0032 Japan
Tel: +81-3-5575-2101
Fax: +81-3-5575-0626
Email: jma-info@jma-jp.org

This is just a short sample of what you’ll find in over 100 pages of information in the complete Japan Guide.

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