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:: Sales & Marketing |
Excerpted from the Italy Career Guide
Methods of direct marketing are mostly undertaken through use of the postal
system, such as through catalog sales. However, frequent delays in the
system create a disadvantage that sometimes outweighs the effectiveness
of this technique, which would not necessarily be the case in other countries
that have more reliable postal systems. Steps have been taken in Italy
to improve this situation, as evidenced by emerging alternatives to the
state postal system.
Mediaforum
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