Working in Brazil, from Going Global Going Global: Your guide to international jobs, overseas internships, resume advice, business etiquette, visa work permit requirements and more.
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Working in Brazil, from Going Global
Grab a Career in Brazil
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   :: Cultural Advice

Excerpted from the Brazil Career Guide

Physical contact is an important element of communication in Brazil and visitors should not be alarmed or intimidated by this. As in most Latin cultures, a firm and enthusiastic handshake is customary among men, often followed by a slap on the shoulder or squeeze of the upper arm. When women meet they will normally kiss each other on the cheek (one kiss on the left cheek) and/or give a light hug. Men are also expected to greet women with a kiss, although Brazilians may forgo this with foreigners so as not to make the visitor feel uncomfortable. Physical contact is not confined solely to greetings, but is a normal and constant element of interaction, albeit in slightly different forms. For example, if a Brazilian has something important to tell someone or wishes to abruptly change the subject, he/she will frequently reach out and lightly touch the interlocutor’s hand. A Brazilian may also touch or take someone’s hand in the middle of a conversation when laughing or expressing shock. Brazilians also use their hands a lot when talking, so the visitor can expect constant gesticulation.

This is just a sample of what you'll find in the complete Brazil guide.




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