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:: Sales & Marketing |
Excerpted from the USA Career Guide
Sales and marketing professionals are expected to continue to enjoy ongoing
demand for their expertise in the United States. Intense domestic and
global competition in consumer products and services require greater sales,
marketing, promotional, and public relations efforts. Projected employment
growth varies by industry, according to the BLS. The hottest prospects
for growth for advertising, marketing, and public relations managers is
in business services industries, such as computer and data processing,
and in public relations firms. And, of course, in the consumer products
industry, marketing (called brand management) is a core function. Meanwhile,
the proliferation of broadcast and online media is creating demand for
more public relations professionals to manage the release of information.
Adweek
Adweek is an industry leader for news and information in the
fields of advertising, marketing and media. Departments include advertising,
media, and interactive. This trade publication puts out six U.S. regional
editions and sponsors conferences and industry events. Sister publications
include Mediaweek and Brandweek. The magazine’s
website offers, at no charge, articles from current and past issues, as
well as discussion boards, and it allows readers to search for jobs and
post a résumé at its Career Network.
This is just a sample of what you'll find in the complete guide.
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