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:: Sales & Marketing |
Excerpted from the South Africa Career Guide
Marketing research in South Africa is world-class in terms of its methodology
and technology, especially in the face of the country’s unique market
challenges. South Africa exhibits a combination of first- and third-world
cultures, together with numerous languages and extremes in incomes, literacy,
and education levels.
There is a high demand for sales personnel with relevant experience across
the various sectors of the South African economy. The demand for both
research analysts and marketing managers currently outstrips the supply
of appropriately qualified individuals.
Direct Marketing
Association (DMA)
The DMA is the trade association for the direct marketing and call center
industry in South Africa. Established in 1974, the DMA is a nonprofit
body representing more than 400 local and international organizations
involved in direct marketing. It represents marketers and suppliers active
in all media, from telephone to print and direct delivery to electronic.
This is just a sample of what you'll find in the complete guide.
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