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:: Sales & Marketing |
Excerpted from the Sweden Career Guide
Marketing and sales jobs are very competitive in Sweden. However, trained
marketing and sales staff will remain in high demand as Swedish companies
push to increase revenue, target key markets, and maintain customer relationships.
Job opportunities in the Swedish sales and marketing sector are less competitive
for well-educated, experienced candidates. Highly marketable skills include
a technology-oriented education, IT-knowledge, a background in finance,
and foreign language ability. Industry experts are predicting a good future
for sales and marketing professionals within industrial and service companies,
particularly as key account managers obtain a more important role within
larger Swedish firms. Future development of this field depends greatly on
the national and global economy.
Although
no specific degree is required, sales and marketing professionals often
have a college or university degree combined with an educational background
in accounting, social sciences, political science, or technology. Practical
experience from sales or journalism is important. Some universities in
Sweden, such as the Graphical Institute in Stockholm, have special education
programs for marketing. Other universities offer courses in marketing
within their economic studies programs. Normally these programs last from
three to five years, depending upon the course of study. There is no license
or certification from State or central organizations needed to work in
this area.
This is just a sample of what you'll find in the complete guide.
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