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:: Sales & Marketing |
Excerpted from the Japan Career Guide
As marketing practices become more sophisticated in Japan, there will
be opportunities for foreign companies who bring professional approaches
to customer service, advertising, market research, public relations, and
measurement of marketing results. There are also positions in marketing
for foreigners in the marketing divisions of various industrial and consumer
product companies, both Japanese and foreign. Because cultural understanding
is so important to marketing success, foreigners seeking these positions
should, in most cases, have extremely good language skills and a deep
understanding of Japan’s business environment.
Japan Marketing Research Association (JMRA)
This association represents and strives for a code of conduct for marketing
research. JMRA has various activities with the aim of promoting quality
and precision for each type of research, including market research, public
opinion polls, and improving research fieldwork environment. It also provides
basic and intensive courses relating to the field.
This is just a sample of what you'll find in the complete guide.
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