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:: Sales & Marketing |
Excerpted from the Australia Career Guide
Company closures, an uncertain economy, and general unrest have impacted the marketing and advertising industries dramatically, leading to many layoffs. Reductions in advertising spending have resulted in fewer promotions, events, and advertising campaigns, and lower demand for in-house marketing professionals as well as outsourced advertising services.
Product managers and product developers have buffered the storm a little more successfully, since most businesses recognize the need for strong product placement and quality.
Business development professionals are also riding out the economic difficulties more successfully, since companies need them to respond to market demands for strategic planning and to identify new market opportunities and distribution channels.
Government forecasts indicate that opportunities for sales representatives are declining and prospects for the immediate future are considered only average.
Public Relations Institute of Australia (PRIA)
PRIA is a national association representing the interests of Australian public relations practitioners and other communication professionals. PRIA’s website is an excellent source for industry news, public relations jobs, training programs, and PRIA publications.
This is just a sample of what you'll find in the complete guide.
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